Creative business website · Design & development
A whole world
of Whimsy.
Many campaigns. Many visual styles. One connected experience.
Whimsy brings consulting, media, marketing, and website development together. I designed and built its public website to give that breadth a home: a substantial collection of campaign stories, local businesses, community events, creative services, and software.
The challenge was to make every project feel like itself while keeping the whole site easy to explore. Photography, illustration, promotional graphics, and distinct page treatments do much of the storytelling.
Counted from links on the live site, September 2026. The linked Warden monitoring dashboard is separate from these 33 content pages.
Art direction across the site
A different mood.
A familiar way to explore.
A holiday celebration, a farm, a deli, and an awareness campaign each deserve their own visual voice. Colors, decorative details, image arrangements, and pacing change with the subject. Shared navigation, readable headings, and a consistent path back to the work collection keep those individual styles connected.
Screenshots from the live site. Select an image to open it at full size.
Festive illustration
Holiday in the Halls
Cranberry red, pale mint, snowflakes, and gift illustrations frame a Christmas campaign. Promotional artwork sits beside the story of the live event, making the page feel like part of the celebration.
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Warm seasonal textures
Happy Harvest
Ochre, cream, and deep brown set an autumn mood. Leaf and wheat drawings connect the page to its printed invitation, while vendor features give local makers space within the larger event story.
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Playful romantic graphics
Valentine’s at Jackson Crossing
Pink and red, heart motifs, and gift-focused imagery carry the occasion through the layout. The page connects individual offers to a shared seasonal reason to visit.
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Earthy brand storytelling
Ingendahl Acres
Forest green, soft cream, sunflowers, and animal artwork create a very different atmosphere. Photographs of stickers in real settings show how a visual identity lives beyond the screen.
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Photography-led editorial
Fetch Market & Deli
Large food photographs, restrained colors, and generous spacing let the products lead. The page moves from a business introduction into sandwiches, pastries, desserts, and the place behind them.
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Colorful product promotion
Heavenly Bakes & Cakes
Cake and strawberry advertisements bring a more decorative, product-focused style into the collection. The layout gives the baker’s existing creative work a prominent place in the story.
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Warm community storytelling
Cascades Humane Society
Animal portraits, gentle colors, and welcoming typography set the tone for a grand opening. Advertising and event photography connect a public invitation to the people and animals it supports.
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Purposeful awareness design
Team Hope Walk
Bold campaign graphics and a coordinated educational series share a clear visual language. Event details, awareness materials, and ways to help are organized around the same cause.
Explore this pageCampaigns with depth
The whole story,
from invitation to event.
One campaign can contain an event poster, a series of partner advertisements, product photography, live coverage, and a recap. The site brings these pieces together so visitors can follow how the work develops, with room for the individual businesses and people involved.
A second kind of gathering
Designed around the people taking part.
Back to School Bash connects practical information about a quieter, family-focused event with individual promotions for photos, library resources, activities, and giveaways. Event photographs then show those plans becoming a shared experience.
Alongside seasonal events, the collection includes student art, local food, nonprofit work, business launches, and brand identities. Giving each story a dedicated page makes that range understandable without compressing everything into one gallery.
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A substantial content collection
Dozens of pages.
Clear paths between them.
The live site links to 33 content pages: 20 project case studies, eight service pages, and five core destinations—home, about, work, services, and contact. The work gallery organizes its projects into Businesses, Community Events, Restaurants, Seasonal Events, and Software. The Warden case study also links to its live monitoring dashboard.
Category filters help visitors narrow the collection. Project pages connect the creative work to its context, while service descriptions and consultation links give prospective clients a clear next step.
Shared project data supports the collection and routing; dedicated layouts give selected campaigns their individual treatment. That combination keeps the collection manageable as it grows.
From creative work to useful services
Let the images lead.
Keep the next step clear.
The visual approach carries into service pages. The advertising page uses a coordinated Sisters Smoothies series to show what a campaign can look like, alongside its scope, process, and deliverables. On smaller screens, the homepage rearranges its collage, navigation, and content into a vertical reading experience.
Explore the finished site
There’s more to discover.
Browse the campaigns, explore the services, and see how the stories connect.